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It has nothing to do with time. With permission it can be used immediately. Without permission it can never be used. Now, you have two things going for you.

1. Unless you are using the images to make money no company will care enough you are using them to do anything. They will also always warn you by mail asking you to stop using the images before suing you.

2. It is very easy to obtain permission to use the images. Company's usually have a pre made form letter and just want your promise you will not use the images for monetary gain. You just need to make the effort to contact them.

Added: While the above is good advice, it does not apply in the case of news, public affairs, or variety/talk shows. These shows are produced for public consumption and the information and topics contained in them are, for the most part, not the "intellectual property" of their producers and therefore not copyrightable. However, if you wish, you can certainly give your source public attribution when quoting, or synopsizing the content you gleaned from the broadcast.

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