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How should a company selling soft drinks use endorsements in its marketing plan?
Wiki User
∙ 16y ago
First off, a budget will have to be first assessed from the marketing and financial department. With this budget in mind you then must segment your market and understand the media and lifestyle behavior of the consumers of soft drinks. When you target your market you can then begin understanding what events, fund raisers, and medias you can begin to search for endorsement advertising. You should endorse wisely being it can be a very targeted audience depending on the beverage.
In the marketing plan make sure your endorsement is relevant to your product image or complimentary as this well help boost brand and purchase loyalty in your segmented market.
To track your endorsement efforts you will want to use a UPC coupon attached to your own products or partners products to help evaluate effectiveness. Measure your results with the gained revenues during your campaigns for validation.
Wiki User
∙ 16y ago
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Sample Questionnaire on C Behavior in soft drinks for marketing thesis?
QUESTIONNAIRE on Soft Drinks
How do you prepare an advertisement?
1. cold drinks benificial or harmful. 2. composition of cold drinks 3. role of the cold drinks in our body
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Coca-Cola's product mix is composed of its portfolio of 3,500 products in over 200 countries. There are energy drinks, juice, water, soft drinks, tea, coffee, and sports drinks.
Should companies that market high-solute beverages be able to say these drinks quench your thirst?
no high soltte drinks will dehydrate your body cells
What is Coca cola's business type?
They sell drinks
Is Coca-Cola a marketing company?
They market their own drinks but nothing else
What drinks is the Capi website involved in?
CAPI is an acronym for Cash Assistance Program for Immigrant. They are not involved in any drinks. Capi is not a company that partakes in selling, buying, or manufacturing drinks.
What products have celebrity endorsements?
Celebrity endorsements can be found on jewelry (including watches), eye wear, perfumes and colognes, makeup, clothing and skin care. One can now also find celebrity endorsements on junk food and drinks.
Is the sentence There are stalls selling drinks at the roadside grammatically correct?
no because the stalls are not selling the drinks. People are. you need to make that clear.
Why did Father Christmas' clothes turn from green to red?
Because of an advert made by the popular drinks company: Coke/Cola. Because of an advert made by the popular drinks company: Coke/Cola.
Sample Questionnaire on C Behavior in soft drinks for marketing thesis?
QUESTIONNAIRE on Soft Drinks
What are the benefits of areated drinks to health?
There are no scientific benifits, it is all marketing.
Do restaurants need a licence for selling alcoholic drinks?
Yes they do.
What are the top selling sports drinks?
powerade gatoreade and red bull
What is red bull objective?
To make money by selling energy drinks
Is the sentence The hawker is selling drinks at the roadside grammartically correct?
Yes, the sentence "The hawker is selling drinks at the roadside" is grammatically correct. It is a simple sentence that is clear and follows proper grammatical structure.
Why do people do surveys of drinks?
We are unsure what you mean. Because they are obsessed with drinking? For marketing purposes?
