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The GDP
everyone as a consumer affects the economy on what they spent and how they spent
everyone as a consumer affects the economy on what they spent and how they spent
everyone as a consumer affects the economy on what they spent and how they spent
Social class is a social factor that can influence consumer buying decisions. People belonging to different social classes may have different preferences, behaviors, and purchasing patterns based on their social status and values.
consumer knowledge
Advertising: Media can shape consumer behavior through advertisements that promote products or services, creating desire and influencing purchasing decisions. Social influence: Media can influence consumer behavior by shaping social norms and values, leading individuals to align their purchasing choices with trends or recommendations from influencers. Information dissemination: Media can inform consumers about new products, trends, or issues, impacting their preferences and decisions when making purchases.
Studying group influence allows consumer psychologists to understand how individuals are affected by social norms, peer pressure, and conformity within a group setting. This knowledge is crucial for developing effective marketing strategies that appeal to consumers' desire for social inclusion and belonging. By understanding how group dynamics influence consumer behavior, psychologists can provide valuable insights for businesses to target and connect with their target audience more effectively.
The broadest and deepest influence on consumer behavior is often thought to be cultural factors. Culture shapes individuals' values, beliefs, and norms, which in turn influence their purchasing decisions and consumption patterns. Marketers often consider cultural factors such as language, religion, values, and aesthetics when developing marketing strategies to appeal to different consumer groups.
Cultural, psychological, and social factors are believed to have the broadest and deepest influence on consumer behavior. Cultural factors include values, beliefs, and norms that shape individuals' preferences. Psychological factors, such as perception and motivation, impact how consumers process information. Social factors like family, reference groups, and social class influence consumers' purchase decisions and behaviors.
application of knowledge of consumer behaviour in marketing decision
Consumer behavior perception refers to how consumers interpret and make sense of information about products or services. It influences their attitudes, preferences, and purchasing decisions. Marketers often study consumer perception to understand how to effectively communicate and position their offerings in the market.