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In order for a business to succeed, marketing research must effectively be accomplished to make sure the company's products have a healthy demand for its products. Unless they do, the company must either change their product to meet the demand their marketing research has discovered or change where the product will be sold, that matches the product as it now stands.

Here are some examples:

* research has indicated that the market target, has few customers that neither need the product nor can afford the product;

* should the above be true, then market research should be done in other markets to see if there is another market target available for the product;

* marketing research should help determine what products the company produces will sell in any particular market;

* if so, then test sampling of the protect can be done to see if the research has been accurate; and

* good marketing research can inform the company how company products can be altered to be sold in any given market.

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Q: How should the marketing research be applied to the development of the business?
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