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How will entry into a developed foreign market differ from entry into a relatively untapped market?
Wiki User
∙ 14y ago
Entering into a developed foreign market is about taking the existing consumers and giving them another item to consider for purchase. Entering an untapped market is about gaining the interest of a consumer that has never been exposed to a product before. The market is untouched so there is not another item to pick between, but still challenging because you are introducing something new. The initial investment in an untapped market could be higher due to the need to educate and inform customers in addition to advertising.
Wiki User
∙ 14y ago
zeyar tuntun
Entering into a developed foreign market is about taking the existing consumers and giving them another item to consider for purchase. Entering an untapped market is about gaining the interest of a consumer that has never been exposed to a product before. The market is untouched so there is not another item to pick between, but still challenging because you are introducing something new. The initial investment in an untapped market could be higher due to the need to educate and inform customers in addition to advertising
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