Societal concept is a marketing term used in business to show customers and shareholders that a firm is publicly responsible. One trending example is when companies start changing their product to be eco-friendly.
societal concept deals with what the publics are waiting to get from the company, where as selling concept deals with terms and agreement after pricing.
Societal marketing concept is concept that holds that companies should provide good and services base on the needs and wants of their customers and the society at large.
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Production concept Product concept Selling/ Sale concept Marketing concept Societal concept
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Five marketing concepts are Production concept, Product concept, Selling concept, Marketing concept and Societal marketing concept. These help in determining the management of marketing.
through societal marketing concept companies are helped to enhance their corporate reputation,raise brand awareness,increase customer loyalty,build sales and increase press coverage.
define d term GOVERNMENT
5 major Marketing Concept 1.Product Concept 2.Production Concept 3.Sales Concept 4 Marketing Concept 5.Societal Marketing Concept.....
http://wiki.answers.com/Q/Societal_marketing_concept_is_an_improve_version_of_marketing_concept_why_or_why_not" yes; for customer's satisfaction
concept is also know as antity