It is a multicast address.
If we convert first (it is highest) octet to binary form, we'll see it like this:
00-00-01-11
Because the least bit (last bit from left to right in this line) of the highest octet is set to 1, this address is considered as multicast and is flooded to all points of ethernet network.
an address that begins with 01-00-5E in hexadecimal
solicited-node multicast address
The low level addressing scheme used on Ethernet. The 48-bit destination Ethernet address in a packet is compared with the receiving node's Ethernet address.
255.255.255.255
The node sends out an ARP request with the destination IP address.
ARP
destination mac addresssource mac address CRC - FCS
Once the router/adaptor received the destination IP address (even if we entered in the incorrect MAC address) the router/adapter would remove the IP address from the Ethernet frame and using ARP, would get the correct MAC address of the destination
A MAC address is unique to your ethernet card. MAC addresses are used within an Ethernet network to uniquely identify the source and destination of Ethernet frames. ARP (Address Resolution Protocol) is used on IP networks to map IP addresses to MAC addresses within an Ethernet network.
It's a multicast address to be multicast to a group of hosts
The destination MAC is before the source one for easier scanning, mostly because it is the destination device that is important as that is the device we are trying to reach.
224.0.0.10