Consumers have different dine in behavior during lunch and dinner. At lunch, they usually have a limited amount of time to eat and get back to work, so they order something they can get quickly and possibly take it back to work with them. At dinner, they are not rushed. They are more likely to go to a nicer restaurant where they can sit down, order food, and have it served to them. They are also likely to order a sandwich at lunch and a larger meal at dinner.