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Different types of chocolate

There are really three types of chocolate: white, milk, and dark. Milk Chocolate could reasonably be called brown chocolate, although there's a somewhat unappealing and unappetizing ring to that term. It usually contains from 33 to 50 percent cocoa and, as you may have guessed, milk or milk powder. Dark Chocolate can contain much more cocoa than milk chocolate (up to 70 percent cocoa butter and solids) and contains no milk products. White chocolate contains only cocoa butter and no solids. It does contain milk products.

So, white chocolate and milk (brown) chocolate contain milk products. Inasmuch as white chocolate does appear to be a shade of white, it's named appropriately.

(edited by another person) And then dark chocolate would be called dark brown chocolate, which just seems wrong. Marketing may play a part, but you're best off believing the more common sense answer written above.

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Q: If milk is white why is white chocolate not called milk chocolate and milk chocolate called brown chocolate?
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