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Digital technology has had a monumental impact on marketing strategies. In days of old, marketing was about selling to people. Now that everyone is online and interacting with each other via search engines and social media, marketers have to become a part of the conversation. Brands need to interact with individuals on a scale they never had to before. Social media marketing has become important, and constant fresh content is weighted very heavily by search engines.

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Q: Impact of Digital Technology on Marketing Strategies?
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