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Importance of direct sales call

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Anonymous

17y ago
Updated: 11/1/2025

Direct sales calls, or cold calls are like the underlying function of any outbound sales first business.

Sales reps are responsible for calling numerous prospects through a contact list that's assigned to them by their managers. The reps are trained on a specific script, so that they are in the know on what to say, when to say, and how to position the product or service.

Speaking of conversational skills, a lot of SDRs aren't gifted with the art of making a conversation, eventually affecting the deals' close:lost ratio. So, right now we have a specific breed of AI powered software technology that can train these individuals in real time through call and voice recognition technology that picks up on ongoing calls' patterns in real time.

Next thing you know, the same rep who's stuttering, or having a hard time responding to a cold calling objection from a high ticket prospect, is now performing well with better counter arguments etc.

Direct sales aren't a piece of cake anymore, but technology has helped sales reps to overcome a lot of challenges these days.

Speaking of software solutions, you can get started with a combination of a robust sales software and a CRM. But both of them have to be compatible, and to make things better, the direct sales calling software needs to be integrated in your CRM environment. You can get started with a combo of Trellus.ai, Nooks, Orum, Kixie, Balto, CallHippo, AirCall, JustCall etc., alongside Salesloft, Salesforce, HubSpot, Apollo.io for easy picks

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Bilal Malik

Lvl 5
4d ago

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