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The Black Plague had wiped out most workers, so the wages of the survivors increased drastically, which resulted in the very wealthy merchant class. The merchant class had excessive wealth, and after the Black Plague, most survivors started to care about the present and about worldly things. Art was one of those luxuries. The merchant class became patrons of the art, which means that they sponsored many artists and supplied them with money so they could continue their work. The basis of the Renaissance was art, and the patronage of the wealthy merchant class was one of the main reasons why art was able to strive in that era.
They brought in goods and became wealthy so in turn could support the building of cathedrals and give commissions to men like da Vinci.
To their members and their families.
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Lorenzo de' Medici, also known as Lorenzo the Magnificent, was a wealthy merchant and influential patron of the arts. He was a prominent figure during the Italian Renaissance and played a crucial role in supporting and promoting artists, scholars, and cultural endeavors in Florence, Italy. His patronage helped stimulate a flourishing artistic and intellectual climate during this period.
During the Renaissance, Italy consisted of a large number of small states, usually city state, with all sorts of governments, so by the Church, some by nobility, and some run by republican governments. Wealthy merchant and banking families such as the Medicis were particularly powerful.
The banking and merchant communities ib Northern Italy at the beginning of the Renaissance made it possibly the wealthiest place in Europe.
It made the merchant class wealthy enough to support the arts
They were by and large Merchant Princes, nobleman who had gained concessions to have a monopoly in certain areas of trade. Artistic patronage was a matter of prestige.
because they believed they deserved power and wealth because of their individual merit.
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Italy had three advantages that made it the birthplace of the Renaissance: thriving cities, a wealthy merchant class, and the classical heritage of Greece and Rome