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Celebrity endorsement of luxury fashion is hardly a new phenomenon, as it has been around for several centuries. Charles Worth, the man who invented haute couture in Paris in the nineteenth century, understood the importance of linking celebrities to brands, even before this was recognized as an important marketing communications tool. To promote his fashion house La Maison Worth, he sought a high society lady and an influencer of the court fashions, Princess Von Metternich, wife of the then Austria's ambassador to France and close friend of Napoleon's wife Empress Eugenie. This celebrity's patronage and connection with La Maison Worth contributed immensely to the success and status of this couture house as the most influential in the world at its time.
Celebrities are extremely important and valuable to brands, especially in the luxury fashion sector. There is no argument about it. They wield enormous power in fashion circles and can contribute to making and breaking brands. Fashion designers pamper them and brand managers recognize their potential to brands and utilize this effectively. Celebrity endorsement does not however begin and end with shooting and printing the photo of a beautiful model in a fashion magazine. There are several factors and dimensions involved in choosing a celebrity to endorse a brand. It is however worthwhile to understand what the true value of celebrity endorsement is.
In addition to these, celebrity endorsement is important to luxury brands for the following reasons.
Celebrity endorsement is a great brand awareness creation tool for new luxury brands.
Endorsement by celebrities helps to position and re-position existing brands.
Celebrities contribute to sustaining a brand's aura.
Celebrities are used to revive and revitalize staid brands.
Celebrities generate extensive PR leverage and opportunities for brands.
Celebrities are used to create global brand awareness.
Celebrities promote a brand's products and appeal.
----By Amit Kathuria
What else can I help you with?
Which companies manufacture water purifiers?
There are numerous companies manufacture water purifiers. There are small scale water purifiers produced by companies such as PUR and Brita (as well as many others) as well as large scale purifiers produced by companies such as Omnipure, Koch, Siemens, Severn, Hydro and many others.
Why should water purifiers should be cleaned and serviced on regular basis?
The water purifiers should be cleaned and serviced on a regular basis to remove the water deposits. The water purifiers should be cleaned and serviced on a regular basis to remove the deposits left by the purified water.
How are oceans and water purifiers similar?
i dont no
Are water purifiers really the best way to have clean water?
The best way to have clean water, is to boil it. Water purifiers are a close second, and although they still clean your water, they are not the best way to have clean water.
What do the water purifiers do to the tap water?
they purify it with the help of the process of filtration.
Best water purifier?
There are mainly three types of domestic water purifiers based on water purification technologies. These are mentioned below:RO Water PurifiersUV Water PurifiersUF Water PurifiersSelection of water purifiers depends upon the quality of raw water. If TDS Level in water is low you can use UF based gravity-based water purifiers or UV water Purifiers, but if the TDS level is high only RO water purifiers can remove all the impurities present in water. Unlike, UF and UV water purifiers, RO water purifiers are capable of removing dissolved impurities as well.Now coming to the best water purifier brands in India. Below mentioned is the list of top 2 water purifier brands in India.KENT ROAquagaurd
Where can I buy a new water purifier?
Water purifiers are an easy way to live healthier. You can find water purifiers at local home improvement stores such as The Home Depot, Menard's, Ace Hardware, or Lowe's.
How do water purifiers like brita work?
It filters out the bacteria and the chemicals that affect the water.
Where can one get good deals on Aqua Pure Water Purifiers?
Aqua Pure Water Purifiers are typically not put on sale. The price of an Aqua Pure Water Purifier depends on the volume of water that needs to be purified. There are residential and commercial units available for consumers.
How do purifiers like brita work?
It filters out the bacteria and the chemicals that affect the water.
What are some of the features of Sharper Image air purifiers?
Sharper Image produce a whole range of air purifiers, from large machines to mini personal air purifiers worn round the neck on a cord. They have special machines for use around babies or pets and some that incorporate UV lights and/or water.
How much do water purifiers actually clean out of water?
"While water purifiers are glorified in the fact that they do help clean out water, in reality they don't really clean water as much as consumers are told. In fact quite often, you are still consuming quite a large amount of floride."
