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Internal Variables

nPerception

nLearning & Memory

nMotivation & Values

nThe Self

nPersonality & Lifestyles

nAttitudes

nAttitude change & interactive communication

External Variables

nGroup influence & opinion Leadership

nIncome & Social Class

nEthnic, Racial and religious subculture

nAge subculture

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12y ago
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13y ago

Price, shelf position and appearence. For some reason women are more attracted to red packaging and men blue. Impulse items are placed at eye level, where they will be noticed.

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Q: Internal and external factors effecting consumer decision making in Consumer Behavior?
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