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internet plays as an important international marketing communication tool nowadays. With multinational companies vying for penetrating into various untapped markets, internet is indispensable because a Company can exhibit its products through color slides,along with detailed specifications, price, delivery schedule etc. The customers at far corner of the world, can choose and order his desired item with the esteemed seller. Since in international trade, payments are to be channelled through Letter of Credit or other mode of payments viz., CAD, DA, DP, the same can be settled via emails through internet, and the shipments will take place as per terms settled between the buyer and seller viz., by air, sea, by courier etc. In this way, internet can act as an unimaginably important tool in international marketing.

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