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What market segments are we targeting (list segment name and characteristics)? What segments are we not targeting?
They are targeting lower class
to divide the big market in to small company is known as segmentation. positioning is that which we do the mind of customer or to make the unique thing which attract the customer. to make the new product and focus the particular generation for sale is known as targeting of employess requirement. we will also design or implement the present market in such a way tht it will make benificial for upcoming generation.
The market segment that Sonic Drive-In commercials are mainly targeting are people in the South where Sonic is located. It is generally aimed at people who are in a hurry, and also may not have it in their budget to go somewhere that is more expensive.
My presumption based on the look-and-feel of the outlets, and the minimal event signage I've seen, is that it's targeting families interested in low-cost comfort food.
Which year the Indian currency was withdrawn from Kuwait market before the introduction of Kuwaiti Dinar?
When you decide on which criteria to segment the market i.e. demographic,physographic,geographic etc ,segmentation phase is over. On analyzing the segmented market, when you decide which segment to actually offer you product/service ,you have finished targeting. manishmakhija69@gmail.com for comments
Well in marketing terms, concentrated marketing is targeting a large share of a specific segment (ie group of the population). For example, targeting a niche market, and trying to be the leader in that niche market. Undifferentiated marketing is targeting everyone with the same offer, and ignoring the different segments. So trying to sell your product to anyone that will listen, without worrying about if everyone will be interested.
Targeting strategy decisions are influenced by: * market maturity * diversity of buyers' needs and preferences * strength of the competition * the volume of sales required for profitability see wikipedia
@ 1895 introduction into the market place
Differentiated market strategy also referred to as the differentiated targeting strategy, is when an organization directs its marketing efforts at two or more segments by developing a marketing mix for each. An example is a hair salon targeting one segment originally; women, and then extending out to other target segments such as men and children.