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Direct mail campaigns are still alive and well in 2014. Although much business has shifted to the internet, websites, and mobile devices and advertisements, direct mail still works.

Direct mail campaigns work especially well for local businesses and local service area businesses. This is because the mailing lists are available and can be targeted at homes in a certain area. This means that your message will go directly to the home of the customer you are trying to attract.

Direct mail is also great for promoting a new business in an area, or a new promotion that you are running that people may not be searching for because they don't know about it at all yet.

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11y ago

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