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Is email database useful for online marketing?

Updated: 1/14/2023
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DeepakPatilfb1989

Lvl 1
10y ago

Best Answer

An email database can be useful for online marketing in several ways:

Targeted Marketing: An email database allows marketers to segment their audience and send targeted messages to specific groups of people. This can increase the effectiveness of marketing campaigns and lead to higher conversion rates.

Personalization: Marketers can use the information in an email database to personalize their messages, which can make them more engaging and effective.

Repeat Business: An email database allows marketers to reach out to their past customers and encourage them to make repeat purchases.

Cost-effective: Email marketing can be a cost-effective way to reach a large audience, as compared to other forms of advertising such as television or print.

Measurable: Email marketing campaigns can be easily tracked and measured, allowing marketers to see which campaigns are working and which are not.

It's important to note that the email database should be compliant with laws such as GDPR, and to make sure that the email addresses were obtained with consent. Also, it's important to have a good strategy and to not overuse the emails in order to avoid high unsubscribing rate.

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Abdul Ghani

Lvl 4
1y ago
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Wiki User

10y ago

Yes, the email database is very useful for online marketing.

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christian

Lvl 6
4y ago

Yes, it is useful to retension program.

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