Is iMusic brain enhancer a hoax?
For those that don't know what iMusic is, visit
It's some sort of music which is said to be able to greatly
enhance your brain performance, increasing your IQ, energize your
body, or even increase your physical feats (muscle, endurance,
injury reduction, etc) according to its release package.
On their website they say that their technology has been proven.
And indeed they give tens of references of studies that have been
done during the last few decades. Most of these are about some form
of brainwave training and neurofeedback. None of those is
specifically about iMusic. They have also done a few (I found
three) studies themselves with very small test groups (nine to ten
people per group) that showed clear results in favour of their
product. But a) the study groups are too small to be significant,
and b) significant details are not given in the research briefs.
While in all tests one group was asked to listen to "enhanced"
music, it is not clear whether the other group listened to the same
music only that it was not "enhanced", or whether they listened to
completely different music. I even sent an inquiry to Volition
about these questions, but got no useful answer. No information
beyond the nearly useless research briefs. There is no doubt that
music has an effect on the brain. From the evidence provided on the
iMusic website (assumed that there are no lies) it cannot be said
whether the "enhancement" has an additional positive effect or not.
Since they give a lot of references that are not directly related
to the product, I assume that there has been no significant
research directly related to iMusic. Since it is hardly possible to
do any double blind testing, it will be hard to prove or disprove
the effectiveness of iMusic as compared to a good choice of
"normal" music. I'm convinced of one thing, though: it will work -
to some extent - if you really believe in it.