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Well, that all depends really. Let me share a real life story with you as I am an Independent IT Consultant.

A Customer of mine owns a sign and graphics shop. He is using a Dell home computer as his main production machine. It takes this machine literally 30-45 minutes or more to RIP the graphics (Generate and process them) to his $200K ish graphics printer that is capable of extremely fast printing. He does not see the benefits of having a machine that would RIP in less than 1 minute, but what he does see is the cost of such a machine.

Now, looking at this scenario, he "saved" about $1,500 on the computer, but over the course of the 3 years he has had it, what has it really cost him? Well if you calculate in that a normal work day is 8 hours and he has been wasting 1-2 hours a day at say a standard rate of $65/hour; you find that it is costing him $65-$130/day X 260 normal working days in a year = $16,900 - $33,800/year.

So you tell me if productivity is the same as Profitability or Cost Reduction. In my opinion, Cost Reduction is the lazy route Accountant's take to show CEO's how they are going to save a company money and make it more profitable, at least for the short term. What the hell, why not just have the electricity, gas, and all other expenses shut off and imagine all of the money the company will save.........

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Q: Is productivity the same as profitability or cost reduction?
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