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No, it is not. It is the plural of the Latin word "medium." A "mass medium" is another name for a method of communication that reaches large audiences. Radio is a mass medium (singular). Radio, television, movies, and the internet are examples of mass media (plural). Years ago, the terms "mass media" and "mass communication" were not in common use; in fact, they did not really become popular until the 1950s and 1960s, when scholars began to seriously study the effects that various types of media had on the public. Some people today use the word "media" as a singular-- they say "The media is important in society." But if you want to be grammatically correct, you will use it as a plural-- "The media are important in society."
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