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Starbucks use the mermaid as their logo - although Starbucks actually officially call it by it's proper name - a Siren, not a mermaid.
There is a long, involved history of how the logo was developed. Be sure to read the story of how the Starbucks siren became less naughty, here: http://www.deadprogrammer.com/starbucks-logo-mermaid The wikipedia article will tell you briefly about how the mermaid lost her tail and her navel and chest were "cleaned up" because of an embarrassed elementary school principal. http://en.wikipedia.org/wiki/Starbucks
There is a long, involved history of how the logo was developed. Be sure to read the story of how the Starbucks siren became less naughty, here: http://www.deadprogrammer.com/starbucks-logo-mermaid The wikipedia article will tell you briefly about how the mermaid lost her tail and her navel and chest were "cleaned up" because of an embarrassed elementary school principal. http://en.wikipedia.org/wiki/Starbucks
The two-tailed siren depicted on the logo is a creature of strength and power, and is common in medieval adventure tales siren: mystical creature with wings (Always a women) who is set on stealing the souls of helpless victims the symbol is a half siren half mermaid
It is a siren.
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starbucks
The starbuck's logo has changed over the years. The logo has always been a picture of a mermaid, and the newer the year of the logo the less mermaid is shown. The original logo featured a whole mermaid, today there logo features only the head of the mermaid.
Yes, the Starbucks coffee logo is inspired by the character Starbuck from Moby Dick. The logo features a twin-tailed siren or mermaid, which was chosen to represent the company's nautical theme and tie back to the seafaring roots of the character Starbuck.
Starbucks has nearly 100 registered trademarks, but the most familiar is their mermaid logo.
starbucks coffee franchise
The Starbucks franchise has had a total of 4 logos since the company first opened. The original logo was designed in 2006 by Terry Heckler and was an image of a twin tailed mermaid that was topless.