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There are 4 standard P's of marketing, and in hospitality and travel marketing, also known as service marketing, there are an additional 4 P's.
The standard P's are:
Place
Price
Promotion
Product.
The additional 4 are:
People
Programming
Packaging
Partnership.
Hope this helps.
Charly
I would like to update this:
The 4 standard P's in markketing are
Product
Price
Place
Promotion
The extended 3P's are
People
Process
Physical Evidence
There is also now a new P
Public (CSR, Public input etc)
Wiki User
∙ 13y ago
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What are the 8 p of tourism marketing?
The critical components that determine the demand for a business or destination product are collectively known as the marketing mix. Several different marketing structures have been proposed, a popular one being the 8P model (Morrison 2002), which include the following;place, product, promotion, price, packaging, people, partnerships and programmingSource:Weaver, L & Lawton D, 2006, Tourism Management, John Wiley & Sons Australia, Ltd, Queensland
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