yes and no. local businesses placing advertising locally is called retail, while other clients (national, etc.) placing advertising locally is not referred to as retail.
Retail Advertising promotes local company's. This is also referred to as Local Advertising.
Glocal advertising? In practice this is done by running a major tv campaign all over the world, with slight tweaks on a local level, done by the local offices of the global advertising networks. Typically print advertising is 'left over' to the local agencies.
One mistake that advertisers often make is to advertise in large areas thinking that they will get more customers that way. Local advertising is significant, especially for smaller businesses/companies that do not sell over the Internet and therefore do not have a global marketplace in which to sell. Local media sites are the best ways to advertise for local businesses. People trust local area media resources (newspaper, radio, and television Web sites from their local area). If you advertise on these kinds of sites, that means that the people who read them will be more trusting of the information that you are offering to them. Advertising using fliers, mailers, postcard coupons, for example, is a great way to connect with residents in your business' local area. A great advantage of local advertising is it's a great way to connect with new movers in the area that are looking for businesses for the first time.
I think the difference is only geographic location and penetration of target audience.
One can seek a job in Advertising by landing an internship at an advertising company. Also you might want to try freelance. Try contacting a local radio station.
Retail Advertising promotes local company's. This is also referred to as Local Advertising.
Baxter Eastburn has written: 'The fundamentals of advertising and sales promotion for retail and local accounts' -- subject(s): Advertising
Arnold Fochs has written: 'Advertising that won elections' -- subject(s): Political Advertising 'Best Local Retail Ads 1960-1975'
Global would be advertising in many different countries, while Local advertising would be in a certain city or district.
That would be called segment marketing whether it is local or international.
Glocal advertising? In practice this is done by running a major tv campaign all over the world, with slight tweaks on a local level, done by the local offices of the global advertising networks. Typically print advertising is 'left over' to the local agencies.
A bar is sometimes called "the local" because this is short for "the local bar". A person will typically refer to a particular bar as their local, if it is either their nearest bar, or the bar they visit most regularly.
One mistake that advertisers often make is to advertise in large areas thinking that they will get more customers that way. Local advertising is significant, especially for smaller businesses/companies that do not sell over the Internet and therefore do not have a global marketplace in which to sell. Local media sites are the best ways to advertise for local businesses. People trust local area media resources (newspaper, radio, and television Web sites from their local area). If you advertise on these kinds of sites, that means that the people who read them will be more trusting of the information that you are offering to them. Advertising using fliers, mailers, postcard coupons, for example, is a great way to connect with residents in your business' local area. A great advantage of local advertising is it's a great way to connect with new movers in the area that are looking for businesses for the first time.
Lowes coupons can be found in your local newspaper's advertising section. If that is not an option websites such as printable-coupons offer a ton of coupons for retail store including Lowes coupons.
You can call your local newspaper and enquire about advertising. They may have deals for longer running advertisements, so see if you can get a deal.
To find popular advertising agencies, one may want to contact local business to see who they use for their advertising purposes. The local yellow pages is usually an excellent way to advertise.
I think the difference is only geographic location and penetration of target audience.