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17. Why are intermediary networks of importance to the international marketer, and how should they be taken into consideration? ---- Hi.. Well packaging is important for brand perception and its loyalty in the mind of customer. In the success of brand packaging plays an important role it persuade customer to buy especially for specific type of customers who get perception of product from packaging. -- Ketan Verma

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Are the activities performed by most marketing intermediaries are not essential to the marketing process?

While marketing intermediaries may seem non-essential at first glance, their activities are crucial for enhancing efficiency and effectiveness in the marketing process. They facilitate the distribution of products, bridge the gap between producers and consumers, and provide valuable market insights. By handling logistics, inventory management, and customer relations, intermediaries enable manufacturers to focus on production and innovation. Thus, their role is integral to a streamlined and successful marketing strategy.


What are examples of Marketing Intermediaries?

Walmart and Target


Types of marketing intermediaries?

4 types of Marketing IntermedieriesResellerPhysical Distribution FirmMarketing Service AgenciesFinancial Intermediries


What do you mean by term marketing environment?

The marketing environment encompasses all external and internal factors that impact how effectively a company can create, communicate, and sell its products or services. The marketing environment has both a micro-environment, which consists of suppliers, customers, competitors, intermediaries, stakeholders, etc., and a macro-environment, which is comprised of social, economic, technological political, and cultural factors. Knowing the marketing environment helps businesses develop and adapt strategies, take advantage of opportunities, and overcome obstacles. For example, a manufacturer looking to expand its reach must examine competition and buyer behavior to determine appropriate channels. A B2B portal for manufacturer is critical in that environment because it connects businesses with global buyers, suppliers, and partners. Leveraging a business-to-business portal helps businesses - adapt to technological trends in real time, build better relationships with customers, and expand to new markets. In short, being aware of the marketing environment allows businesses to stay competitive and responsive in a dynamic marketplace.


How do intermediaries mitigate need uncertainty in the marketing channel?

Since they understand buyers' and sellers' needs, intermediaries are well positioned to reduce the uncertainty of each. They do this by adjusting what is available with what is needed.

Related Questions

What are the roles of marketing intermediaries?

Role of marketing intermediaries


Are the activities performed by most marketing intermediaries are not essential to the marketing process?

While marketing intermediaries may seem non-essential at first glance, their activities are crucial for enhancing efficiency and effectiveness in the marketing process. They facilitate the distribution of products, bridge the gap between producers and consumers, and provide valuable market insights. By handling logistics, inventory management, and customer relations, intermediaries enable manufacturers to focus on production and innovation. Thus, their role is integral to a streamlined and successful marketing strategy.


Who are the marketing intermediaries of coca cola company?

me


What are examples of Marketing Intermediaries?

Walmart and Target


Who are marketing intermediaries that sell directly to final consumers?

Retailers


Types of marketing intermediaries?

4 types of Marketing IntermedieriesResellerPhysical Distribution FirmMarketing Service AgenciesFinancial Intermediries


Explain about industrial marketing channel levels?

These are the intermediaries used while marketing industrial goods to customers/companies.There may be zero/one/two/three level marketing channels in accordance with how many intermediaries are working in between the manufacturers and customers.


What three main functions performed by marketing intermediaries?

logistical functions


What do you mean by term marketing environment?

The marketing environment encompasses all external and internal factors that impact how effectively a company can create, communicate, and sell its products or services. The marketing environment has both a micro-environment, which consists of suppliers, customers, competitors, intermediaries, stakeholders, etc., and a macro-environment, which is comprised of social, economic, technological political, and cultural factors. Knowing the marketing environment helps businesses develop and adapt strategies, take advantage of opportunities, and overcome obstacles. For example, a manufacturer looking to expand its reach must examine competition and buyer behavior to determine appropriate channels. A B2B portal for manufacturer is critical in that environment because it connects businesses with global buyers, suppliers, and partners. Leveraging a business-to-business portal helps businesses - adapt to technological trends in real time, build better relationships with customers, and expand to new markets. In short, being aware of the marketing environment allows businesses to stay competitive and responsive in a dynamic marketplace.


What value is provided by intermediaries in the marketing channel?

One of the most basic values provided by intermediaries is the optimization of the number of exchange relationships needed to complete transactions.


How would an author separate information so the reader would be able to gain better understanding of marketing intermediaries?

Marketing was with trade


What is the importance of marketing intermediaries?

Intermediaries provide logistic support that increases convenience to both the producer and the consumer by offering effective delivery and pre- and post-purchase customer service as well as facilitating manufacturer services, making them indispensable to most mid- and small-scale producers. Marketing channels make possible the flow of goods from a producer, through intermediaries, to a buyer.