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What are the factors in selecting distribution channel for a cereal?
Customer Characteristics, Product Attributes, Type of Organization, Competition, Marketing Environmental Forces and Characteristics of Intermediaries are all factors in selecting a distribution channel.
What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?
1. Which will provide the best coverage of the target market? 2. Which will best satisfy buying requirements of the target market? 3. Which will be most profitable?
What is need uncertainty in the marketing channel?
The term need uncertainty refers to the doubts that sellers have regarding whether they actually understand their customers' needs. Usually neither sellers nor buyers understand exactly what is required to reach optimal levels of productivity.
What is a channel marketing plan?
A channel marketing plan is made to give the company an overall outlook on the potential of a certain channel before taking affirmative marketing action. In the case of a channel marketing plan you will find three major channels for a marketing plan of this type. These major channels are market, media, and distribution.
What is a channel intermediary?
A channel intermediary is an entity who acts as a mediator between parties to a business deal, investment or negotiation. Some examples of channel intermediaries are: agents, wholesalers and retailers.
At what point does the number of intermediaries in the marketing channel reach the point of diminishing returns?
But as the number of intermediaries approaches the number of organizations in the channel, the law of diminishing returns kicks in. At that point, additional intermediaries add little new value within the channel.
How would you describe transaction uncertainty in the marketing channel?
Transaction uncertainty relates to imperfect channel flows between buyers and sellers.
What value is provided by intermediaries in the marketing channel?
One of the most basic values provided by intermediaries is the optimization of the number of exchange relationships needed to complete transactions.
Explain about industrial marketing channel levels?
These are the intermediaries used while marketing industrial goods to customers/companies.There may be zero/one/two/three level marketing channels in accordance with how many intermediaries are working in between the manufacturers and customers.
What are the factors in selecting distribution channel for a cereal?
Customer Characteristics, Product Attributes, Type of Organization, Competition, Marketing Environmental Forces and Characteristics of Intermediaries are all factors in selecting a distribution channel.
What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?
1. Which will provide the best coverage of the target market? 2. Which will best satisfy buying requirements of the target market? 3. Which will be most profitable?
How would you describe breaking bulk in the marketing channel?
Breaking bulk. Producers want to produce in bulk quantities. Thus, it is necessary for intermediaries to break homogeneous lots into smaller units.
Middlemen in marketing system?
The middlemen are intermediaries in the marketing system who complete the distribution channel between a producer and a consumer. They may be wholesalers, retailers, agents or brokers. They purchase products, store them, transport them and deliver them to consumers. They help in promotion of sales from producers to consumers.
What is zero level channel?
there will be no intermediaries in this type of chennel,like wholesalers .
What is need uncertainty in the marketing channel?
The term need uncertainty refers to the doubts that sellers have regarding whether they actually understand their customers' needs. Usually neither sellers nor buyers understand exactly what is required to reach optimal levels of productivity.
WHAT IS MARKET UNCERTAINTY IN MARKETING CHANNEL?
The term need uncertainty refers to the doubts that sellers have regarding whether they actually understand their customers' needs. Usually neither sellers nor buyers understand exactly what is required to reach optimal levels of productivity.
What are the environment?
The company itself (including departments).SuppliersMarketing Channel Firms (intermediaries)Customer MarketsCompetitorsPublic
