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How would you describe routinization in the marketing channel?
Routinization refers to the means by which transaction processes are standardized to improve the flow of goods and services through marketing channels.
How do intermediaries mitigate need uncertainty in the marketing channel?
Since they understand buyers' and sellers' needs, intermediaries are well positioned to reduce the uncertainty of each. They do this by adjusting what is available with what is needed.
What are some benefits of routinization in the marketing channel?
the expectations of exchange partners become institutionalized. The need to negotiate on a transaction by-transaction basis disappears. Routinization permits channel partners to concentrate more attention on their own core businesses.
How would you describe categorizing in the marketing channel?
Categorizing. At some point in every channel, large amounts of heterogeneous supplies have to be converted into smaller homogeneous categories.
What is need uncertainty in the marketing channel?
The term need uncertainty refers to the doubts that sellers have regarding whether they actually understand their customers' needs. Usually neither sellers nor buyers understand exactly what is required to reach optimal levels of productivity.
WHAT IS MARKET UNCERTAINTY IN MARKETING CHANNEL?
The term need uncertainty refers to the doubts that sellers have regarding whether they actually understand their customers' needs. Usually neither sellers nor buyers understand exactly what is required to reach optimal levels of productivity.
What is a channel marketing plan?
A channel marketing plan is made to give the company an overall outlook on the potential of a certain channel before taking affirmative marketing action. In the case of a channel marketing plan you will find three major channels for a marketing plan of this type. These major channels are market, media, and distribution.
What would be the marketing channel for dominos pizza?
dominos pizzas marketing channel is by advertising and discounts. by having these they can get there goods from production to consumer faster.
What are the role of distribution channel in marketing?
The distribution channel in marketing is essential to link the product to the consumer. The way in which a product is promoted, stored and distributed all contributes to it's distribution channel.
What is channel power?
It is the ability of a channel member to control marketing variables of any other channel member
What is the marketing channel for trane furnaces?
The marketing channel for Trane furnaces is Rophio. Trance furnaces are national bestsellers in the United States. They are built to last.
How would one describe what a marketing channel is?
The marketing channel is the way how a company delivers its goods from the production to the seller or the processing. A way could be a discounter or specialized dealer. Depends which quality the company wants to stand for. With direct distribution the producer sells to the final-user and with indirect distribution the producer sells over wholesaler or retailers.
