17. Why are intermediary networks of importance to the international marketer, and how should they be taken into consideration? ---- Hi.. Well packaging is important for brand perception and its loyalty in the mind of customer. In the success of brand packaging plays an important role it persuade customer to buy especially for specific type of customers who get perception of product from packaging. -- Ketan Verma
While marketing intermediaries may seem non-essential at first glance, their activities are crucial for enhancing efficiency and effectiveness in the marketing process. They facilitate the distribution of products, bridge the gap between producers and consumers, and provide valuable market insights. By handling logistics, inventory management, and customer relations, intermediaries enable manufacturers to focus on production and innovation. Thus, their role is integral to a streamlined and successful marketing strategy.
Walmart and Target
4 types of Marketing IntermedieriesResellerPhysical Distribution FirmMarketing Service AgenciesFinancial Intermediries
Since they understand buyers' and sellers' needs, intermediaries are well positioned to reduce the uncertainty of each. They do this by adjusting what is available with what is needed.
What are activities that indicate marketing orientation?
Role of marketing intermediaries
Walmart and Target
me
Retailers
4 types of Marketing IntermedieriesResellerPhysical Distribution FirmMarketing Service AgenciesFinancial Intermediries
logistical functions
These are the intermediaries used while marketing industrial goods to customers/companies.There may be zero/one/two/three level marketing channels in accordance with how many intermediaries are working in between the manufacturers and customers.
One of the most basic values provided by intermediaries is the optimization of the number of exchange relationships needed to complete transactions.
Marketing was with trade
Since they understand buyers' and sellers' needs, intermediaries are well positioned to reduce the uncertainty of each. They do this by adjusting what is available with what is needed.
What are activities that indicate marketing orientation?
questionare on study the marketing activities