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Layout is the logical arrangement of components of an advertisement in the copy

It refers to the overall structure, the position assigned to the various elements of the copy and illustrations

It is deciding on the placement of headlines, copy, illustrations, marketer's name, logo and the amount of free space in an advertisement copy

It is concerned with placing all the elements of the advertisement more attractively within the allotted space and time

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Q: Meaning and importance of advertisement layout?
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