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Multinational enterprises do not formulate worlde strategies but rather regional strategies why?
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Hierarchy in retail sector?
The management and employee structure of a retail enterprises is based on tiers. At the store level the ascending structure is the basic organization follows between associate, manager and store manager. Regional district managers are reported to by the store managers. District managers can then answer to the executive heads of each company division at the corporate level.
Who bigger territory manager or regional manager?
territory manager
What is the definition of pan-regional marketing?
Pan regional marketing is marketing in the countries that border yours. If your in the US, then you would market Canada and Mexico. most likely cultures are the same, and same ecomonic develpment, and edvertising outlets.
What are the elements of international marketing environment affecting marketing activities in a foreign country?
Domestic marketingA marketing restricted to the political boundaries of a country, is called "Domestic Marketing". A company marketing only within its national boundaries only has to consider domestic competition. Even if that competition includes companies from foreign markets, it still only has to focus on the competition that exists in its home market. Products and services are developed for customers in the home market without thought of how the product or service could be used in other markets. All marketing decisions are made at headquarters.The biggest obstacle these marketers face is being blindsided by emerging global marketers. Because domestic marketers do not generally focus on the changes in the global marketplace, they may not be aware of a potential competitor who is a market leader on three continents until they simultaneously open 20 stores in the Northeastern U.S. These marketers can be considered ethnocentric as they are most concerned with how they are perceived in their home country. exporting goods to other countries.International marketingIf the exporting departments are becoming successful but the costs of doing business from headquarters plus time differences, language barriers, and cultural ignorance are hindering the company's competitiveness in the foreign market, then offices could be built in the foreign countries. Sometimes companies buy firms in the foreign countries to take advantage of relationships, storefronts, factories, and personnel already in place. These offices still report to headquarters in the home market but most of the marketing mix decisions are made in the individual countries since that staff is the most knowledgeable about the target markets. Local product development is based on the needs of local customers. These marketers are considered polycentric because they acknowledge that each market/country has different needs. Multinational marketingAt the multi-national stage, the company is marketing its products and services in many countries around the world and wants to benefit from economies of scale. Consolidation of research, development, production, and marketing on a regional level is the next step. An example of a region is Western Europe with the US. But, at the multi-national stage, consolidation, and thus product planning, does not take place across regions; a regiocentric approach. It should be noted that most companies that self describe their organization as multinational really are not entirely multinational. In fact, the definition of the multinational corporation itself is somewhat suspect. Simply calling a company a multinational corporation is not enough. A company must make adjustments to the ways it perceives its role in the international market place so that it might reap the rewards the multinational environment. Essentially there are three responses or behaviors that the multinational corporation can use in the international market place. These three orientations that a multinational corporation have been described as ethnocentric, polycentric, and geocentric. In ethnocentric company the culture of the home country pervades the organization. In the polycentric organization the host country begins to play more of a role but the company still treats each individual country unit as a some what disparate group with only a very small information flow back to headquarters. In the most mature stage of multinational development, geocentric, the company has truly started to act globally. The company can now begin to reap the benefits of the multinational economy. The somewhat parasitic nature of the previous types of multinational system are now replaced with the give and take of international relationships that involve the all important two way communications flow.
Difference between regional advertising and global advertising?
This is mostly seen from a media planning point of view. Global advertising is nothing more than have your message go out to the major markets in the world (mostly tv, magazines), whereas regional advertising is spending your media budget on a regional level (mostly billboards, newspapers, radio). From a creative point of view it means the difference between watered down ideas - in the case of global advertising, or a global brand trying to hard to look like one of the locals - in the case of regional advertising. Professional advertisers try to get a mix that's 'glocal'.
What has the author Malcolm David Wheatley written?
Malcolm David Wheatley has written: 'The movement of multinational enterprises into development areas in response to regional inducements, 1953-1971'
How do you become the regional champion on Mario Kart Wii?
The most logical answer I can think of is to keep practicing and practicing and practicing. Never give up! Keep coming up with strategies! If those strategies fail, get new strategies. If your strategies work for you, try to keep those strategies and keep practicing and using them! Then you could (I don't guarantee it) become a regional champion!
What has the author KC Koutsopoulos written?
K.C Koutsopoulos has written: 'Spatial distribution of firms and regional development' -- subject(s): Business enterprises, Space in economics, Regional economics
What regional environment was at one time wilderness but has since been replaced by managed agricultural enterprise?
The Amazon rainforest in Brazil is an example of a regional environment that was once wilderness but has been replaced by managed agricultural enterprises such as cattle ranching and soybean farming.
What has the author Uwe Christians written?
Uwe Christians has written: 'Unternehmensfinanzierung und Region' -- subject(s): Banks and banking, Business enterprises, Finance, Regional economics
Where is the regional office of Pfizer?
Pfizer is an American multinational pharmaceutical corporation headquartered in New York City. The exact address for the headquarters is 235 East 42nd Street New York City, New York.
What has the author Caleb Mailoni Fundanga written?
Caleb Mailoni Fundanga has written: 'Privatization of public enterprises in Zambia' -- subject(s): Government business enterprises, Privatization 'The role of small scale industries in regional development in Zambia' -- subject(s): Economic policy, Government policy, Manufacturing industries, Rural development, Small business
Explain the role of multinational corporation in national regional development?
They first played a major role in international trade. They gradually moved into euro monopolistic concerns. South America, Asia and Africa launched their involvement in commercial and industrial development.
What has the author Man-Hee Han written?
Man-Hee Han has written: 'Japanese multinationals in the changing context of regional policy' -- subject(s): Corporations, Japanese, Decision making, International business enterprises, Japanese Corporations, Location
Difference between public enterprises and private enterprises?
Distinction between Public Enterprises and Private EnterprisesThe following are the fundamental difference between public enterprises and private enterprises.Public EnterprisesThese are established with the objective of rendering service to the people.It minimizes concentration of wealth in the hands of few persons.These are formed with social interest.it prevents regional imbalanced growth of industries.It is free from exploitation motive and as such the consumers and the employees are given a fair dealings.There is no shortage of capital to undertake risky and costly projects.It undertakes all sorts of industries irrespective of its nature.It can be operated on large scale and can attain gigantic size.Private EnterprisesThese are established with the predominant objective of earning profit.It lends to concentration of wealth in the hands of few persons.These are formed with personal interest.It develops regional imbalances in the growth of industries.It is not free from exploitation motive and the consumers and the employees are not given a fair dealings.It feels insufficiency of capital to undertake risky and costly projects.It undertake those consumer goods industries where profit earning scope is high.It can be operated on large scale and cannot attain gigantic size.
How can you end regional disparity?
Ending regional disparity requires a comprehensive approach that involves investing in infrastructure development, improving access to quality education and healthcare, creating job opportunities, and promoting local entrepreneurship. Encouraging the equitable distribution of resources and implementing policies that prioritize the development of underprivileged regions can also help reduce regional disparities. Collaborating with local communities and governments to address specific challenges and promoting inclusive growth strategies are also key in ending regional disparity.
What are two basic strategies in locating manufacturing facilities?
1. Centralizing - Concentrating them in the optimal location and serving the global market from there. 2. Decentralizing - Locating them in various regional or national locations that are close to major markets.
