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The new norm is to shop from the convenience of your home. Over the past ten years, e-commerce platforms have mostly supplanted conventional businesses. Amazon is the one company among the several e-commerce platforms that has managed to become associated with the word e-commerce. As per Statista, in 2023, this e-commerce behemoth managed to amass 37.6 percent of the market share of e-commerce enterprises in the United States. The entire argument revolves around the importance of online shopping portals and the size of Amazon in terms of transaction volume. Thus, internet platforms occasionally present both opportunity and rivalry…Read More

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