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Communicating on the internet with customers is the driver behind internet marketing regardless of medium i.e., SEO, SEM or SMM.

Traditional modes communication are one-way conversations. It's the business telling the consumer what to think about their product or service. In the New Media model, the conversations are already taking place among various communities. The product or service of topic must be engaged by companies that represent these areas of commerce. DO NOT think you can control the conversation. You will not only fail but you will not be demonstrating social media best practices. This could harm you. However, by adding value to the conversation (without selling!) would be one way of communicating with customers. Other ways of communicating include reviewing topics/books/articles etc. Recommendations are a great way to engage as well. Answering questions in wiki's is an obvious value add activity.

By demonstrating you know how to talk with your customer base, you will attract or "pull" new business in the door while effectively engaging your existing client base.

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Q: On internet how Marketers communicate with customers?
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