Aside from influencing customers, salespeople manage customer relations, serve as the account team manager for their firm, manage the relationships with vendor and channel members, and they also provide information for their firm.
Personal selling is important because customers are looking at the whole package. If you can't sell yourself, then you will not be able to sell the product.
personal selling in marketing
if i can not sell product than can't improve business
in non personal selling the seller does not direct negotiating with the client
Discuss in detail the theories of selling with its uses in personal selling.
A drawback of personal selling, however, is its high cost.
role of relationship marketing in personal selling
The Main Priniciples of Personal selling are. -Professionalism -Negotiation -Relationship marketing
Personal selling
Professional selling
There are many principles of personal selling that you should be aware of before selling. You should for example be aware of moral principles.
The difference and similarities between personal selling and direct marketing are that personal selling is done by oneself to another self, whereas direct selling is done by oneself to another company.