Promoting orange juice not just for breakfast anymore the Florida Orange Growers Association attempted to slimulate?

Answer 1

Assuming the word is "stimulate"...this is a simple example of a market penetration strategy. More specifically, it is a promotional effort with the goal of selling more of an existing product to a current customer. It differs from other strategies since it doesn't require the creation of a new product nor an effort to reach a new group of customers.

Market penetration strategies are particularly attractive for a group like the FOGA since it is a consortium unable to create a new product - they are all growers. Market penetration strategies are also cheap opportunities to pursue since they use a product you already make and are designed to reach customers already buying the product.

Interestingly, when thinking about opportunities to pursue and the costs involved in each, many companies mistakingly think first about creating new products and/or pursuing new markets BEFORE they have maximized opportunities to sell a current product to a current customer.