Relationship between product life cycle and new product development process?

Answer 1

New product development and product life cycle are intricately linked, because most times companies and organizations embark of the development of a new product based on the application of the principles of the product life cycle. The product life cycle is a business principle that delineates the four stages that a new product goes through. These stages include the initial stage or introduction phase, followed by a phase of growth and then a subsequent phase of maturity on the market. The last stage of decline is the part that necessitates the development of a new product in order to replace the one that has worn out its market value.

The link between new product development and product life cycle can be viewed from angle of the necessity of replacing a product that has reached the end of its product life cycle with a new product. This process of replacing the old product might simply require the application of a completely new product, or it might merely require an upgrade of the old product. Deciding on the exact approach depends on the recommendations of the new product development manager in consonance with the management of the company.