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Victoria Karp Karp

Lvl 2
∙ 3mo ago
Updated: 8/17/2026

Yes, digital marketers should avoid Black-Hat SEO. Black-Hat SEO uses manipulative techniques designed to influence search rankings rather than genuinely helping users. Examples include keyword stuffing, link spam, cloaking, hidden text, doorway pages, and other practices that violate Google's spam policies.

These techniques may sometimes produce short-term results, but they can create serious long-term risks. Google can algorithmically detect spam or take manual action, which may cause pages to rank lower or disappear from search results entirely.

Instead, marketers should focus on White-Hat SEO: helpful content, proper keyword research, matching search intent, technical SEO, natural internal linking, and earning relevant links through valuable content.

In my opinion, sustainable SEO is about building a website that deserves to rank—not trying to manipulate the algorithm.

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