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Strategic planning is the fundamental input to marketing planning. So, the strategic plan must come first (typically it is a component of the marketing plan or the business plan). Once you have a strategic plan in place, then you can put together the details of your marketing tactics.
Strategic planning is about matching the strengths of your business to available market opportunities.
To do this effectively, you need to collect, screen, and analyze information about the business environment. You also need to have a clear understanding of your business - its strengths and weaknesses - and develop a clear mission, goals, and objectives. Acquiring this understanding can take work, but in many ways it is the process of strategic planning that you go through in creating your business plan that is the most valuable step of all.
Joanna Lees Castro
Easy-Marketing-Strategies.com
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∙ 13y ago
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What is an explanation of Strategic marketing planning?
Strategic marketing planning is the process of creating a marketing strategy that outlines what your objectives are, what programs you'll use to achieve those objectives, who is responsible for those metrics, and by when you'll be achieving those goals.
What process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities is called?
Strategic planning
What are internal and external influences on strategic marketing planning?
list two internal and external influnces on physical activity?
Procedures that develop and analyze new information to help marketing managers make decisions are called?
strategic planning
What are the three steps in the planning phase of the strategic marketing process?
(1) situation analysis, (2) market-product focus and goal setting, and (3) the marketing program.
What are the four areas of global strategic marketing planning include?
marketing market intelligence advocacy planning
What has the author Noel Capon written?
Noel Capon has written: 'Managing marketing in the 21st century' -- subject(s): Marketing, Management 'The Asian marketing casebook' -- subject(s): Marketing, Case studies 'Corporate strategic planning' -- subject(s): Business planning, Strategic planning
What is an explanation of Strategic marketing planning?
Strategic marketing planning is the process of creating a marketing strategy that outlines what your objectives are, what programs you'll use to achieve those objectives, who is responsible for those metrics, and by when you'll be achieving those goals.
What has the author Marcos Fava Neves written?
Marcos Fava Neves has written: 'Demand driven strategic planning' -- subject(s): Marketing, Planning, Business networks, Strategic planning 'Marketing methods to improve company strategy'
What has the author Norton Paley written?
Norton Paley has written: 'The strategic marketing planner' -- subject(s): Marketing, Management, Strategic planning 'Marketing for the Non-Marketing Executive' -- subject(s): OverDrive, Business, Nonfiction
What process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities is called?
Strategic planning
The role and importance of international marketing strategic planning?
The role of international marketing is to market to people in many different countries. Therefore, it is important to consider the values of people around the world when planning this marketing.
What has the author Christine Moorman written?
Christine Moorman has written: 'Assessing marketing strategy performance' -- subject(s): Marketing, Management, Marketing audits, Strategic planning
What has the author Barry Nolan written?
Barry Nolan has written: 'A study investigating the strategic orientation & corporate performance of Irish exporters' -- subject(s): Export marketing, Corporate planning, Strategic planning
What has the author Simon Andrew Barker written?
Simon Andrew Barker has written: 'Strategic marketing planning'
What has the author Tim Calkins written?
Tim Calkins has written: 'Defending your brand' -- subject(s): Product management, Strategic planning 'Breakthrough marketing plans' -- subject(s): Marketing, Planning, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research
What has the author Debra A Boronski written?
Debra A. Boronski has written: 'You don't need a crystal ball!' -- subject(s): Marketing, Planning, Strategic planning
