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Amul is a well known brand for dairy. SWOT analysis- Strengths: Strong network, affordable prices than competitors, good quality. Weakness: small market share in confectionery segment like chocolate. Opportunities: Increase share in chocolate segment. Threat: competitors like nestle.

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9y ago
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12y ago

(A) 1.strength : good product range. 2: good quality and packaging .

(B)1.weakness . limited international presence as compared to leading global brands.

(C) opportunity:1. Tie-ups with celebrities.

2. Special occasion packages.

(D) threat. 1.Local sweet dishes

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Q: Strength weaknesses opportunities and threats of the amul company?
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