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A business can have many sectors to which performance is valued. For some instances there is internal employee performance, sales performance, production performance, and more.

As far as cause goes there can be many factors involved in performance issues. Anything from an act of nature, bad PR campaign, bad ad agency, lawsuits, and more can negatively affect a company.

Another major reason for less performce in a business is the failure of its management/manager to set objectives and performance indicators in the various aspects, not necessarily only profit aspect, of the business. Setting up objectives in aspects like sales and adverts, staff development, innovation, marketing etc; and developing situable performace indicators for measurement of progress go a long way in ensuring overall business performance from bottom up and thus bring about a rugged and stable business where overall performance is brought about by performance of the constituent units of the business.

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16y ago

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