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The economy of every countr is divided in to three basic sectors these are primary sector(include agri.and related businesses),secondary (i.e manufacturing) and Teritory ( i.e services) .The contribution of service sectore in national income shows the country is under developed if services sector contributes lowest share,country is developing if services contribute average and in developed country share of service sectore is high as compair to other sectors.
so now days every country trying to promote service sector in there country. It leads to developement of new concept i.e services marketing . for marketing of services the old 4ps of marketing is not sufficient due to mature of services varies from nature of goods.for the marketing of services mackeinzy 7 s framework is useful.
Before going for the marketing of services marketing manager or relative person have to study the nature and characteristics of services very well.before designing marketing strategy for marketing of services we have to study about that particular service.
services having some common characteristics like intangibility,heterogenit,spontanious production,necessiyt of presence of both parties for delivering and receiving services etc. all these charcteristics shows that services varies with time to time ,person to person,n storage of services is impossible.
The characteristics of services is self explanatory how they are important to take into consideration in services marketing. Mr.ABHIJEET
MBA -STUDENT
9891879262 The economy of every countr is divided in to three basic sectors these are primary sector(include agri.and related businesses),secondary (i.e manufacturing) and Teritory ( i.e services) .The contribution of service sectore in national income shows the country is under developed if services sector contributes lowest share,country is developing if services contribute average and in developed country share of service sectore is high as compair to other sectors.
so now days every country trying to promote service sector in there country. It leads to developement of new concept i.e services marketing . for marketing of services the old 4ps of marketing is not sufficient due to mature of services varies from nature of goods.for the marketing of services mackeinzy 7 s framework is useful.
Before going for the marketing of services marketing manager or relative person have to study the nature and characteristics of services very well.before designing marketing strategy for marketing of services we have to study about that particular service.
services having some common characteristics like intangibility,heterogenit,spontanious production,necessiyt of presence of both parties for delivering and receiving services etc. all these charcteristics shows that services varies with time to time ,person to person,n storage of services is impossible.
The characteristics of services is self explanatory how they are important to take into consideration in services marketing. Mr.ABHIJEET
MBA -STUDENT
9891879262
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The nature and characteristics of services are important to their marketing-discuss?
The economy of every countr is divided in to three basic sectors these are primary sector(include agri.and related businesses),secondary (i.e manufacturing) and Teritory ( i.e services) .The contribution of service sectore in national income shows the country is under developed if services sector contributes lowest share,country is developing if services contribute average and in developed country share of service sectore is high as compair to other sectors. so now days every country trying to promote service sector in there country. It leads to developement of new concept i.e services marketing . for marketing of services the old 4ps of marketing is not sufficient due to mature of services varies from nature of goods.for the marketing of services mackeinzy 7 s framework is useful. Before going for the marketing of services marketing manager or relative person have to study the nature and characteristics of services very well.before designing marketing strategy for marketing of services we have to study about that particular service. services having some common characteristics like intangibility,heterogenit,spontanious production,necessiyt of presence of both parties for delivering and receiving services etc. all these charcteristics shows that services varies with time to time ,person to person,n storage of services is impossible. The characteristics of services is self explanatory how they are important to take into consideration in services marketing. Mr.ABHIJEET MBA -STUDENT 9891879262 The economy of every countr is divided in to three basic sectors these are primary sector(include agri.and related businesses),secondary (i.e manufacturing) and Teritory ( i.e services) .The contribution of service sectore in national income shows the country is under developed if services sector contributes lowest share,country is developing if services contribute average and in developed country share of service sectore is high as compair to other sectors. so now days every country trying to promote service sector in there country. It leads to developement of new concept i.e services marketing . for marketing of services the old 4ps of marketing is not sufficient due to mature of services varies from nature of goods.for the marketing of services mackeinzy 7 s framework is useful. Before going for the marketing of services marketing manager or relative person have to study the nature and characteristics of services very well.before designing marketing strategy for marketing of services we have to study about that particular service. services having some common characteristics like intangibility,heterogenit,spontanious production,necessiyt of presence of both parties for delivering and receiving services etc. all these charcteristics shows that services varies with time to time ,person to person,n storage of services is impossible. The characteristics of services is self explanatory how they are important to take into consideration in services marketing. Mr.ABHIJEET MBA -STUDENT 9891879262
Nature of service marketing and classifications of service marketing?
1. customers donot obtain ownership of services. 2.services are perishable 3.customer may be involved in production process 4.promotion needs differnt approaches. 5. employess are considered more important customer.
Compare and contrast the ways in which the nature of good and services affects the marketing strategy?
The nature of goods and services significantly influences marketing strategies due to their inherent characteristics. Goods, being tangible, allow for direct demonstration and physical interaction, leading to strategies focused on features, quality, and pricing. In contrast, services are intangible, necessitating marketing strategies that emphasize experiences, customer relationships, and trust-building, often utilizing testimonials and service guarantees. Additionally, the perishability of services requires companies to focus on capacity management and customer engagement, while goods can be stocked and sold at leisure.
What does nature of a business mean?
The nature of a business refers to the fundamental characteristics, activities, and purpose that define its operations. It encompasses the type of goods or services offered, the industry it operates within, and the target market it serves. Understanding the nature of a business helps clarify its goals, strategies, and the value it provides to customers. This concept is essential for effective branding and marketing, as well as for regulatory and financial considerations.
What do you understand by international marketing describe its nature and need?
international marketing describe its nature and need?
Explain the nature scope and importance of international marketing?
international marketing is a performance of business activities that direct the low of a company,s good,s & services to consumer or user,s in more than one nation
What is the nature and purpose of marketing budgets?
The nature of marketing budgets is that they entail all the marketing aspects like advertisements and promotions. The purpose of these budgets is help increase the revenue of the company through marketing.
What is the difference in nature between consumer and business marketing?
The nature and characteristics of the business market, the types of consumers, the different buying situations that occur in businesses and organizations, who is involved in the decision-making process and the business-to-business buying process
What is wave nature?
nature of waves is the characteristics of a waves
What is The Nature of Services?
getting goods and services
Nature and scope of service marketing?
plz answer smeone
What is the scope and nature of marketing strategy?
The scope and nature of a marketing strategy refers to the approach a marketing team uses. The nature refers to the way in which marketing is accomplished and the scope refers to the size and strategy used.
