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the role of internal records in marketing information system
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Components of marketing information systems?
A marketing information system has four components: the internal reporting system, the marketing research systems, the marketing intelligence system and marketing models. Internal reports include orders received, inventory records and sales invoices. Marketing research takes the form of purposeful studies either ad hoc or continuous. By contrast, marketing intelligence is less specific in its purposes, is chiefly carried out in an informal manner and by managers themselves rather than by professional marketing researchers.
What are the component of marketing information system?
according to other sources available on the net and in books, they are Internal reporting systems, Marketing research systems,Marketing intelligence systems, and Marketing models.
What are the basic components of Marketing information system?
according to other sources available on the net and in books, they are Internal reporting systems, Marketing research systems,Marketing intelligence systems, and Marketing models.
What are the components of a modern marketing information system?
A marketing information system (MKIS) is defined a set of procedures and methods designed to generate, analyze, disseminate, and store anticipated marketing decision information on a regular, continuous basis. An information system can be used operationally, managerially, and strategically for several aspects of marketing.A Marketing Information System can also be defined as 'a system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis'A marketing information system can be used operationally, managerially, and strategically for several aspects of marketing.As we all know that no marketing activity can be carried out in isolation, know when we say it doesn't work in isolation that means there are various forces could be external or internal, controllable or uncontrollable which are working on it. Thus to know which forces are acting on it and its impact the marketer needs to gathering the data through its own resources which in terms of marketing we can say he is trying to gather the market information or form a marketing information system. This collection of information is a continuous process that gathers data from a variety of sources synthesizes it and sends it to those responsible for meeting the market places needs. The effectiveness of marketing decision is proved if it has a strong information system offering the firm a Competitive advantage.Locating data and developing informationThe information needed by marketing managers comes from various sources which includes: - internal company records, marketing intelligence and marketing research. The information analysis system then processes this information to make it more useful for managers.Internal RecordsThese are information gathered from sources within the company to evaluate marketing performances and to detect marketing problems and opportunities. Most marketing managers use internal records and reports regularly, especially for making day-to-day planning, implementation and control decisions. Internal records information consists of information gathered from sources within the company to evaluate marketing performance and to detect marketing problems and opportunities.Information from internal records is usually quicker and cheaper to get than information from other sources, but it also presents some problems. Because internal information was for other purposes, it may be incomplete or in the wrong form for making marketing decisions. For example, accounting department sales and cost data used for preparing financial statements need adapting for use in evaluating product, sales force or channel performance.Marketing IntelligenceThe total information needs of the marketing department can be specified and satisfied via a marketing intelligence network. The marketing intelligence system determines the intelligence needed, collects it by searching the environment and delivers it to marketing managers who need it. Marketing intelligence comes from many sources. Much intelligence is from the company's personnel - executives, engineers and scientists, purchasing agents and the sales force. But company people are often busy and fail to pass on important information. The company must 'sell' its people on their importance as intelligence gatherers, train them to spot new developments and urge them to report intelligence hack to the company.The company must also persuade suppliers, resellers and customers to pass along important intelligence. Some information on competitor's conies from what they say about themselves in annual reports, speeches, press releases and advertisements. The company can also learn about competitors from what others say about them in business publications and at trade shows. Or the company can watch what competitors do - buying and analyzing competitors' products, monitoring their sales and checking for new patents. Companies also buy intelligence information from outside suppliers.
Difference between market research and marketing information system?
marketing research deals with external information while mkis deals with both external and internal information marketing research under taken occationally on project basis while mkis works continuously.
What is the most popular marketing information system?
The most popular marketing information system is the marketing information system that is the most widely used. This system is used widely due to its popularity.
What is the difference between marketing information system and marketing intelligence system?
marketing information is looking for more resources and intelligence is the know how
How do you collect relevant information for marketing?
what are methods of collecting information with in Marketing Information system
What is internal and external sources of information in marketing strategy?
Internal sources of information could be a database management system that is used by the company. Employees and management are also examples of internal sources of information. External sources are outside of the organization and harder and could include studies and market research.
What the function of information system?
explain the functions of marketing information system?
Role of marketing information system in marketing?
facilitates marketing planning and control
What is marketing information system?
A marketing information system is a system that collects and analyzes market data. It then reports the useful data and distributes it to managers on a regular basis, giving them the correct information when they require it.
