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This is the theory that people are going to do things in their best interest. If you want them to purchase your product, you will have to convince them how it will be of benefit to them.
Democratic theory
private n public..
Public interest theory of accounting is concerned with achieving publicly desired results which, if left to the market, would not be obtained. The main galvanizer of Public Interest theory is to respond to the demands from the general public in regards to correcting market inefficiencies (i.e. accounting inconsistencies between firms). However, it is difficult to meet demands from all people because competition between demanders is not formally acknowledged by the regulator. what is private interest theory then?
The interest theory of social order posits that individuals act in their own self-interest to maximize their benefits within a society. This theory suggests that social order emerges from individuals pursuing their own needs and desires, which in turn contributes to the overall stability and functioning of society.
Aida is attention, interest,desire & action....
Pluralist Theory
AIDAS theory, the buying formula theory of selling, the behavioral equation theory and the right set of circumstances theory. AIDAS is an acronym for Attention, Interest, Desire, Action and Satisfaction
what
Everything
Purchase power parity theory Interest rate parity theory International Fishers effect
Special interest theory suggests that policymakers are influenced by a relatively small group of individuals or organizations that have a strong interest in a specific policy outcome. These groups, known as special interest groups, often have the resources and expertise to shape policy decisions in their favor. Critics argue that this can lead to policies that prioritize the interests of these groups over the broader public interest.