What Advertisement Is?

Answer 1

Advertisement is a mass communicating of information intended to persuade buyers to by

products with a view to maximizing a company’s profits.

The elements of advertising are:

(i) It is a Mass Communication reaching a large group of consumers.

(ii) It makes mass production possible.

(iii) It is non-personal communication, for it is not delivered by an actual person, nor is it

addressed to a specific person.

(iv) It is a commercial communication because it is used to help assure the advertiser of a

long business life with profitable sales.

(v) Advertising can be economical, for it reaches large groups of people. This keeps the cost

per message low.

(vi) The communication is speedy, permitting an advertiser to speak to millions of buyers in

a matter of a few hours.

(vii) Advertising is identified communication. The advertiser signs his name to his

advertisement for the purpose of publicizing his identity.