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When it comes to local searches, one of the key factors that helps the customers find your business is selecting the proper categories in Google My Business (GMB). Here are some recommendations:

Select The Primary Category Wisely: As it will be the most significant determinant when it comes to search visibility, the primary category should pertain to the main service or product provided by the business.

Add Relevant Additional Categories: In addition to the primary category, add categories that describe other services or products that are offered. This helps in increasing the potential of appearing in various searches.

Don’t Load With Unnecessary Categories: Do not select excessive categories that do not resonate with your business. Searching for a specific service only to find many unrelated categories can frustrate potential customers and reduce the search relevance.

Analyze Competitors’ Categories: Check out businesses similar to yours that are within your location and see what effective categories they have that you can use.

Change Categories as Appropriate: When a business begins to grow, it is wise to periodically check the categories and make any necessary changes.

Conclusion :

The selected categories play an integral part in optimizing your GMB profile and the Local SEO. If you need additional information on GMB optimization, it’s recommended to take a digital marketing course in Pune in order to understand wobifying techniques and standard practices.

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Riyaa patel

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10mo ago

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