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The term advanced analytics broadly refers to any analytical technique that goes beyond the scope of business intelligence and has a forecasting and predictive goals. Several common advanced analytics techniques are discussed below. However, the list is not exhaustive.

  1. Predictive analytics:

The most well-known type of advanced analytics is probably predictive analytics. As the name implies, this type of analytics seeks to answer the question, "What is likely to happen in the future?" Predictive analytics goes beyond telling businesses what happened in the past and why by predicting future outcomes using historical data and probabilities.

Predictive analytics employs statistics derived from data mining, machine learning, and predictive modelling. Predictive models enable businesses to move beyond reacting to past events and attempt to use future predictions to meet business objectives and manage business risks.

Predictive analytics is increasingly being used to forecast required maintenance on manufacturing equipment. It can also be used to predict demand curves or customer value, as well as identify high-risk hospital patients

  1. Data mining:

Data mining is identifying relationships, sequences, and anomalies in large raw data sets using computer science and statistics. Data mining also includes aspects of database and data management, as well as data pre-processing. Data mining's overall goal is to extract information from a data set and transform it into a structure that can be used later.

  1. Machine learning:

Machine learning employs computational methods to discover patterns and inferences in data and to automatically generate statistical models to produce reliable results with minimal human intervention.

Machine learning is distinguished by the massive amount of data it encompasses, which includes numbers, words, images, clicks, and anything else that can be stored digitally. Machine learning algorithms largely drive Artificial Intelligence applications.

  1. Data science:

Data Science is the study of various types of data, such as structured, semi-structured, and unstructured data, in any form or format to extract information. When advanced analytics begins to incorporate advanced technologies such as deep learning, machine learning, and artificial intelligence, this is called "data science." Data science is concerned with analyzing various types of existing data to extract useful information and insights.

  1. Cohort analysis:

Cohort analysis is a technique that examines the behaviour of a group of people in order to draw generalizable conclusions. Behavioural analytics includes cohort analysis. It selects data from a larger data set over time and, rather than viewing all users as a single unit, divides them into smaller related groups for analysis based on various attributes.

  1. Cluster analysis:

Cluster analysis is a method for identifying similarities and differences in various data sets and visually presenting that data in a way that allows for easy comparisons. The analysis classifies a set of objects more similar to one another than objects from other classes. It is one of the most important aspects of exploratory data mining.

As we’ve seen, with the advent of the increased amount of data, data scientists and analysts are highly sought-after roles. This clearly indicates data science is a flourishing career. Take up a data science course in Bangalore to head start your career in this exciting field.

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Sairaj Tamse

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3y ago

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