What are the two main categories of digital marketing?

Answer 1

The two main categories of digital marketing are inbound marketing and outbound marketing.

Inbound Marketing: Inbound marketing focuses on engaging customers with relevant and helpful content, rather than harassing them with disruptive messages It tactics such as content marketing, search engine optimization (SEO), social media marketing, email marketing, and valuable experience creation connects with some of its potential customers And over time, builds trust

Outdoor marketing: But outdoor marketing involves pushing a message to a wider audience in hopes of reaching potential customers. This includes traditional forms of advertising such as television commercials, radio ads, print ads, cold calls and direct mail. Although exogenous marketing casts a wider net, it is generally less targeted and can be considered more intrusive than inbound strategies.

By understanding and effectively applying the underlying business models, companies can create comprehensive digital marketing campaigns that align with their target audience and deliver meaningful results for you.