What effect does guest blogging have on SEO?

Answer 1

Guest blogging can help in many ways to achieve higher search engine rankings. Search engines like Google look at websites just like a human visitor would, so the "charm" of your content is usually the deciding factor for much of what Google perceives as important, things such as relevance and originality. For example, if you guest post on other relevant sites with an audience that would be interested in your information topic and content quality is high, then these linking websites will link back to your site without requesting anything for themselves: this increases your website ranking in search engine results pages.