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What is Amazon Listing Images?

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Hammad Mirza

Lvl 2
2y ago
Updated: 1/25/2025

Amazon listing images are the visual assets associated with a product listing on Amazon's online marketplace. These images are an essential part of an Amazon seller's product listing and play a crucial role in attracting potential customers, providing information about the product, and increasing sales. Here are some key points about Amazon listing images:

Product Representation: Amazon listing images are used to represent the product accurately. They should showcase the item from various angles and in different contexts to give potential buyers a clear idea of what they are purchasing.

Image Requirements: Amazon has specific image requirements that sellers must adhere to. These requirements include guidelines on image dimensions, file format, and content. For example, images should be high-quality, well-lit, and free of any watermarks, logos, or text that is not part of the product itself.

Main Image: The main image is the primary product image that appears in search results and at the top of the product detail page. This image should be on a white background and show the product as clearly as possible.

Additional Images: Sellers can also include additional images that showcase different product features, dimensions, uses, and any accessories that come with the product. These images can help potential buyers make an informed decision.

Lifestyle Images: Lifestyle images show the product in use or in a real-world context. These images can help customers visualize how the product fits into their lives.

Infographics and Text: Some sellers use infographics or text in their images to highlight key product features, specifications, or benefits. However, it's important to follow Amazon's guidelines regarding the use of text in images.

A+ Content: For registered brands and authorized Amazon sellers, there is an option to create Enhanced Brand Content (EBC) or A+ Content, which allows for more visually appealing and informative image-rich product descriptions.

Variation Images: If a product comes in different colors, sizes, or styles, sellers can provide variation images to show the different options available.

Amazon Image Policies: Sellers must adhere to Amazon's image policies to maintain the quality and consistency of listings on the platform. Violating these policies can result in listing removal or other consequences.

High-quality and informative Amazon listing images can enhance the visibility and credibility of a product, leading to higher conversion rates and increased sales on the platform. Therefore, it's essential for Amazon sellers to invest in high-quality Photography and adhere to Amazon's image guidelines to create effective product listings.

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Hammad Mirza

Lvl 2
2y ago

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