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Answer Engine Optimisation (AEO) is the process of creating and structuring content so AI-powered search engines like Google AI Overviews, ChatGPT, Gemini, and Perplexity can understand, trust, and reference it in their answers.

Unlike traditional SEO, which focuses on ranking webpages, AEO aims to help your content become part of AI-generated responses.

Some key AEO strategies include:

Writing clear, question-based content

Using structured data (Schema)

Building topical authority

Improving internal linking

Demonstrating expertise and trustworthiness (E-E-A-T)

As AI search continues to grow, AEO is becoming an important part of every modern SEO strategy.

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