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what is influence marketing?

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brandimpact

Lvl 2
1y ago
Updated: 12/31/2024

Influencer advertising or marketing is a form of social media marketing where brands use certain people based on their followers to promote their products and services and to increase brand awareness and recognition.

There are four types of social media influencers. Nano influencers help the brand build strong connections with the audience. Micro-influencers help the brand reach a wider audience and carve out a niche for the target audience. Macro influencers have a wider reach and engagement and increase brand visibility greatly. Celebrity/Mega influencers offer massive reach, high authority, and high engagement rates, thus increasing brand recognition as well as sales and leads. Let Excellent Publicity be your catalyst for growth and innovation in the dynamic world of influencer marketing.

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